The Apple family is back with another round of well-paced unveilings.
Fresh off last month’s iPhone 13-focused California Streaming event, Apple launched its “Unleashed” livestream on Monday. Ahead of the livestream’s kickoff, the rumor mill was bubbling with expectations of redesigned MacBook Pros and much more, the bulk of which proved relievingly prescient.
Revisit “Unleashed” above via the archived livestream. And below, see a rundown of highlights from Apple’s latest special event.
Monday’s event, awesomely, opened with a garage-set sequence featuring producer and songwriter A.G. Cook crafting a song using some familiar Apple sounds. From there, Apple boss Tim Cook showed up to explain that the day’s proceedings would be focused on two key areas for the company: music and the Mac.
“Today, Apple Music and Siri deliver an effortless music experience that lets you play pretty much anything you want using just your voice,” Lowe said before introducing the new subscription for Apple Music known as the Voice Plan. “With this plan, use only your voice and the power of Siri,” he added.
The new Voice Plan runs $4.99 per month and launches later this fall. Next up was the unveiling of the HomePod mini in a variety of new colors including yellow, blue, and orange. This was followed by a look at the third generation of Apple’s most popular AirPods model, featuring an all-new design “inside and out.”
A new low-distortion driver provides a powerful bass and crisp high frequencies. The next generation is also sweat- and water-resistant, as well as newly contoured with the addition of Adaptive EQ. The third generation of AirPods start at $179 and orders begin today.