The holidays are over and it’s officially two days too late to be wishing people a “happy New Year,” but that hasn’t stopped beer brand Pabst Blue Ribbon from starting 2022 on the wildest note possible by letting a NSFW tweet fly right out the gate.

The company was promoting their already somewhat problematic “Wet January” ad campaign to encourage people to drink more in the new year, and their now-deleted tweet sarcastically prompted that if beer drinking was for some reason not a reliable option for you, then you should just try eating ass instead.

“Not drinking this January? Try eating ass!” PBR said in a tweet on Monday that probably got somebody fired. After facing some pretty immediate backlash, the Vice President of marketing for PBR wrote in an email statement, acquired by Ad Age, how apologetic they were for it and how it was written in “poor judgment.”

“We apologize about the language and content of our recent tweets… the tweets in question were written in poor judgment by one of our associates… In no way does the content of these tweets reflect the values of Pabst and our Associates,” they wrote in the email. “We’re handling the matter internally and have removed the tweets from our social platforms.”

Ass-eating aside, PBR was already in hot water for their generally questionable “Wet January” campaign that seemingly encourages alcoholism.

All in all, they might need to go back to the drawing board for a few of their ad campaigns as 2022 continues.