Apple Unveils $549 AirPods Max Headphones and People Have Thoughts

The noise-canceling over-ear offering promises a uniquely immersive sonic experience made possible through custom acoustic design and powerful H1 chips.

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Image via Apple

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Starting Tuesday, Apple enthusiasts will have the chance to get their hands on the latest member of the AirPods family.

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AirPods Max bring the AirPods vibe to a new over-ear design, complete with hi-fi sound capabilities and active noise cancelation. The Max is available in five different color options including sky blue, space gray, silver, green, and—perhaps most exciting of all—pink. In a statement, Apple's senior VP of worldwide marketing Greg Joswiak touted the new AirPods family member's sonic strengths.

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"The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience," Joswiak said.

On-head pressure from the device is reduced with the implementation of a breathable knit mesh canopy across the headband. The ear cups, meanwhile, are able to pivot and rotate for the optimal fit. In support of a proper sonic immersion experience, the cushions on the ear cups feature acoustically engineered memory foam.

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Additional highlights of note from the Max include adaptive EQ technology, Transparency mode, and theater-esque spatial audio with dynamic head tracking.

Below, get a closer look at the different colorways available for the AirPods Max, available now starting at $549. Shipping kicks off on Dec. 15.

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As expected, the unveiling of the AirPods Max brought with it a slew of reactions. Some have balked at the price tag, while others remain optimistic that such an investment will be worth it. Additionally, plenty came through with jokes about older generation iPhones:

Me looking at the AirPods Max price pic.twitter.com/g1cS3xDbO2

— philip lewis (@Phil_Lewis_) December 8, 2020

$549. So AirPods Max or PS5? 😂 pic.twitter.com/RHk0pdd3nd

— Jonathan Morrison 🙋🏻‍♂️ (@jonxfriends) December 8, 2020

Just got the new AirPods Max ngl that sound pretty good😤💯 pic.twitter.com/oWba1eQ80o

— Kyh🍃| WORKING ON: ESSENTIA (@kyh_on) December 8, 2020

this is you if you buy the airpods max: pic.twitter.com/yFZVYrtKIe

— blurr (@blurr009) December 8, 2020

For those asking, yes, I’m saving my full AirPods Max thoughts for when I get them in-person for review. But let’s just say I’m… skeptical they’ll pry me away from the Sony WH1000XM4’s that cost $200 less. But I would LOVE to be wrong 👀 pic.twitter.com/FedmehBznK

— Marques Brownlee (@MKBHD) December 8, 2020

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