Just weeks after the city of Regina’s tourism department apologized for using highly-suggestive and offensive slogans in its rebranding marketing campaign, such “Show us your Regina” and “The city that rhymes with fun,” it will now put an end to the “Experience Regina” experiment.
The agency will once again be known as Tourism Regina and all traces of the rebrand will be wiped from its websites and social media channels as they revert back to the original name.
An update on our brand:
“The decision has been made to return to Tourism Regina’s name,” said Wayne Morsky, chair of Regina Exhibition Association Limited (REAL) in a statement. “This will allow us to return to work and support the local visitors economy as we head into a busy spring and summer season.”
The statement also explained that a third-party consultant will analyze what happened to the Experience Regina rebrand campaign. The board will take the necessary steps to avoid causing any future controversy in the city’s marketing plans.
According to CBC News, Morsky said no one involved in the tourism arm during the rebranded has lost their job or been reprimanded, which includes its CEO Tim Reid who oversaw the entire process behind the controversy.
“I think it’s more important for us to have a quality review done [...] so that we can learn from it and make sure it doesn’t happen in the future,” Morksy said.
