Twitter Users Have a Lot to Say About Nerf's 'Nightmarish' New Mascot

The toy company introduced consumers to "Murph," an anthropomorphic character made entirely of foam darts. The mascot will appear in ads later this month.

Hasbro has just introduced, and this is not a joke, their new nightmarish mascot for NERF brand products named "Murph."

Murph's terrifying catchphrase is "unleash the play in you."

Here is Murph:

— Alex Zalben (@azalben) June 17, 2022

Nerf has entered a new and polarizing chapter.

On Friday, the popular toy company—mostly known for its selection of foam-dart blasters—introduced the world to its first-ever mascot, Murph. According to AdWeek, the faceless anthropomorphic character is made entirely out of foam darts, and is described as “a playful spirit and gifted athlete” that uses they, their, them pronouns.

“We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling you get when you play with Nerf,” said Adam Kleinman, global VP of Nerf’s parent company Hasbro. “Nerf recognizes that while screens are great, there remains a need for kids, and their parents, to get out, get active and make memories.”

Murph is part of the company’s “Unleash the Play in You” marketing campaign, and will appear in stores, ads, and social media content later this month. However, the mascot didn’t receive a warm welcome from consumers, many of whom called the character “nightmarish,” “terrifying,” and down right creepy.

You can read some of the reactions below.


Listen y'all, we have no idea what the new Nerf mascot is capable of. If you see it you must immediately try to kill it. It may plead for its life but you have to finish the job. Better safe than sorry and whatnot.

— George Wallace (@MrGeorgeWallace) June 17, 2022


— Mike Ryan (@mikeryan) June 17, 2022

NERF has introduced their new mascot, “Murph,” a big weird featureless terrifying gun-toting bigfoot thing made of foam darts who yearns to “unleash the play in you.” Murph is a fuckin nightmare and I love him, thank you NERF Brand for this floppy affront to God.

— Rob Sheridan (@rob_sheridan) June 17, 2022

my only question is when will the new nerf mascot and gritty go on a date

— Preeti Chhibber 🥯 (@runwithskizzers) June 17, 2022

The Nerf mascot is what’s gonna finally get me off of twitter.

— Wendy Molyneux (@WendyMolyneux) June 17, 2022

Meet Murph! The new Nerf mascot and walking nightmare.

— Bridget Carey (@BridgetCarey) June 17, 2022

HASBRO: We’ve decided we need a mascot for NERF.

NERF: How about a faceless Eldritch abomination that will live in the nightmares of children for eternity?


— Mike Beauvais (@MikeBeauvais) June 17, 2022

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