From concept to execution, HFour’s neon jungle was a sight to be seen, and the video above captures the memorable moments. The XT4 installation drew a massive and eccentric crowd that flocked to the space in near-hyperspeed. To commemorate the XT4’s unveiling, Nas dropped by to give one lucky fan an iced-out Cadillac chain, while Trinidad James came through to greet fans and snap a few pics with the custom SUV.
“For me, Cadillac’s always been a staple of luxury. It’s always cool to see the new designs,” says one attendee who came through to appreciate the space.
Needless to say, the lucky winner of the chain was also feeling blessed. “Thank you Cadillac for the having this booth, thank you for the opportunity. I’mma wear this [holds up chain] everyday. When I can afford a car, I’mma get a Cadillac.”
It’s clear the installation achieved its intended purpose of reimagining reality—one of progress, wonder, and elevated luxury for the next generation.