The North Face
From its humble beginnings as a single storefront in San Francisco to the mega outdoor equipment and apparel company it is today, The North Face has earned its place as an icon in the fashion industry. Founded in 1966, owners Douglas and Susie Tompkins created the brand with their nature junkie experience in mind. At first, the brand started out as a climbing equipment store, selling gear like climbing poles, jackets, backpacks, and more. For the next few decades, the brand continued to flourish, and became a cult favorite of fellow explorers.
Up until the 1990s, The North Face hadn't broken into streetwear. But, that all changed in 1992 when the brand introduced their Nuptse jacket. The down-insulated jacket that featured a boxy silhouette was coveted by everyone from New York City teens to rappers like Biggie Smalls and Method Man. Their popularity continued to climb, allowing them to branch out even further. In the 2010s, The North Face began to explore their relationships with streetwear brands, collaborating with fashion favorites like Maison Margiela, Supreme, Gucci, and Brain Dead.