Off-White

Off-White is a luxury streetwear brand founded in 2013 by Virgil Abloh, who leveraged his background in architecture and design to reshape fashion. Based in Milan, the brand is distinguished by its use of quotation marks, zip ties, and industrial-inspired graphics, combining high fashion with urban culture to elevate streetwear within luxury contexts. One of Off-White's biggest products was the “industrial belt,” a design element that became a cultural symbol beyond fashion. Fans return for its bold visual language and collaborations with Nike on the historic "The Ten" collection in 2017 and IKEA on a series of coverted home goods, which blend utility with style, reinforcing Off-White’s position as a cultural connector between luxury fashion and contemporary streetwear communities.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

Two people shaking hands, one wearing a watch with a green face and clear band.
Style

Off-White Enters Watchmaking With 'TIME,' Its First-Ever Watch Collection

The debut lineup spans model families priced from $145 to $475.

Abel Shifferaw8 days ago
A pair of stylish black and white sneakers with intricate patterns and a light blue sole.
Sneakers

Off-White Be Right Back Sneakers: How to Buy

All four colorways are now available on Complex.

Complex Staff49 days ago
Off-White sneakers with black accents on an escalator step.
Style

Off-White Sneakers: How to Buy

Several Off-White sneaker styles are available to shop on Complex.

Complex Staff83 days ago
(L-R) Kid Cudi and ASAP Nast.
Style

Kid Cudi and ASAP Nast Tapped Up for 10x10 Off-White™ Icons Campaign

The global fashion project will consist of denim, eyewear, bags and more.

Virgil Abloh Archive x Air Jordan 1 2026
Sneakers

Virgil Abloh's Air Jordan 1 Re-Release Explained by Archivist Mahfuz Sultan

An exclusive interview on the Virgil Abloh Archives x Air Jordan 1.

Joe La Puma126 days ago
Advertisement
Two men greet each other in a room with blue cloud-patterned walls. One wears a blue hoodie, the other a brown jacket.
Style

From Virginia To Paris Fashion Week: Meet Visual Storyteller Cam Hicks

How Authenticity Allows the ‘What Does He Even Do?’ Guy to Do Everything and More

Risa Koehler139 days ago
VAA x Air Jordan 1 High
Sneakers

The Virgil Abloh Archive x Air Jordan 1 Collab Comes With Special Packaging

Here's a closer look at the V.A.A. x Air Jordan 1 High.

Victor Deng222 days ago
Virgil Abloh's history in music
Music

Virgil Abloh’s History in Music

Virgil Abloh had a long history in music: DJing across the world, playing unreleased music from superstars, directing music videos, and more.

Jessica Mckinney234 days ago
Virgil Abloh Was a Powerful Bridge Between Rap and Luxury Fashion
Music

Virgil Abloh Was a Powerful Bridge Between Rap and Luxury Fashion

Virgil Abloh didn’t just celebrate rap from afar, but amidst its creators. He was the rare high fashion designer who loved hip-hop as much as hip-hop loved him.

Andre Gee234 days ago
Advertisement
Best Halloween Sneakers
Sneakers

The Best Halloween Sneakers of All Time

Including sneakers such as the Nike SB Dunk Low ‘Mummy,’ Off-White x Nike Blazer ‘All Hallows Eve,’ and 'Frankenstein' Nike Air Force 1.

Riley Jones262 days ago
Collage of Virgil Abloh's career moments 2025.
Style

Virgil Abloh's Biggest Career Accolades

We took a look at Virgil Abloh’s biggest career accolades, from launching Off-White to becoming men’s artistic director at Louis Vuitton to his work with Nike.

Mike DeStefano292 days ago

Stay ahead on Exclusives

Download the Complex App