The conclusion of the Project MAYBACH endeavor, which saw Abloh designing in partnership with Gorden Wagener (Mercedes-Benz Group AG’s chief design officer), includes the release of limited edition cars and a new capsule collection.
“I’m incredibly proud of the work we have created in collaboration with Virgil,” Wagener said in a press release. “From Project Gelaendewagen, which set the benchmark for fashion/automotive collaborations with our iconic G-Class, to Project MAYBACH which brought the distinguished Mercedes-Maybach heritage into the future, together with Virgil we truly broke new ground. The limited edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.”
The design of the Mercedes-Maybach S-Class S680, which features a two-tone color combo on its exterior, was finalized before Abloh’s death last November. The car will only be available in an extremely limited capacity, with word on Tuesday that the run will be comprised of just 150 units.
The new capsule, meanwhile, was designed by Abloh with Off-White and further commemorates the creative journey at the heart of Project MAYBACH across shirts, hoodies, gloves, and more. Pieces will be available to shop via Off-White, Farfetch, and Maybach Icons of Luxury sites. In select markets, physical Off-White stores will also be carrying pieces from the capsule.
Get a closer look at the collection, as well as the limited edition S-Class S680, below.