For TIER co-founder Nigeria Ealey, the brand’s upcoming pop-up store in Los Angeles will stand as proof that there’s “no limit” to how far one can take their ambitions.
Opening at the top of April, the brand’s first brick-and-mortar pop-up will be found at the Beverly Center in Los Angeles. The temporary three-month store boasts 975 square feet of space and will be located on the seventh level of the Beverly Center Mall, where shoppers will be able to get their hands on a special curated line of new products.
“It feels right. The East Coast and West Coast have always been deeply rooted together,” Ealey, who also serves as TIER’s creative director, said in a recent press release detailing the Beverly Center plans. “Growing up in Brooklyn, New York, Los Angeles has always felt like a home away from home. From a cultural and expansion standpoint, placement is also key. Locking in that specific store amongst luxury brands and corporate giants to show our community and the world that there’s no limit to where you can take it.”
TIER was founded in 2014 by Nigeria Ealey, Esaïe Jean Simon (finance director), and Victor James (art director). The brand is known for its uniquely inspiring Art Never Dies ethos, with notable co-signers ranging from Issa Rae to Young Thug. As mentioned in the above-embedded IG announcement, the TIER team is currently accepting resumes for seasonal retail positions at the temporary Los Angeles store.
