UPDATED 12/28, 1:39 p.m. ET: The North Face and Gucci continue their fruitful partnership this week with the launch of a new campaign in support of the second chapter of their collaboration.
As previously reported, the collection itself represents the results of a cross-category approach to drawing influence from multiple decades, all while keeping the needs of an outdoors-friendly wardrobe at the forefront. For the resulting campaign, Gucci creative director Alessandro Michele has enlisted the photographic talents of twins Jalan and Jibril Durimel, known collectively as Durimel.
Art direction for the campaign was handled by Christopher Simmonds, with makeup by Thomas de Kluyver and hair styling from Andrea Martinelli. See more below.
Among the distribution methods behind the new collection are special pop-ups in select locations. The pop-ups are slated to open in mid-January and include Gucci’s 5th Avenue store and locations in Aspen, Chicago, and Toronto. A dedicated product selection will also be available for shoppers via The North Face stores in New York, Beijing, Shanghai and Tokyo. A limited selection of items will also be available via the Gucci site.
Below, catch the accompanying campaign video, soundtracked by Moby’s “Go.”
See original story below.
The North Face and Gucci have come back for more following the site-crashing rollout for their hotly anticipated collaboration last December.
Billed as the second chapter of a partnership between the two brands, the new collection incorporates the use of Econyl, a nylon fabric made of regenerated material that is gentler on the environment thanks to its ability to be recycled and repurposed.
Included among the latest drop are ready-to-wear pieces designed for men and women, as well as complementary pieces ranging from soft accessories to shoes. Continuing the planet-friendly theme of the pieces themselves is the design of the packaging, which is a vibrant pink in color and features a combined The North Face and Gucci logo atop sustainable materials.
Of special note with regards to appearance is the presence of bright colors and floral prints, as well as the utilization of a number of familiar designs dating back to the ‘90s.
Below, get a closer look at a few of the latest pieces from The North Face x Gucci link-up. The new collection will be available via select stores, as well as at Gucci pop-up experiences. Shoppers can also grab certain pieces from physical The North Face shops in New York, Tokyo, Beijing, and Shanghai. As for online availability, a limited amount of pieces will indeed be available on the Gucci site.
