Taking inspiration from Italian après sport, the collection features a selection of high quality and stylish looks, reimagined through a contemporary lens as a tribute to the iconic drinks brand.
Kicking off in 2013, Negroni Week was launched by Imbibe Magazine to honour of one of the world’s great cocktails and as an effort to raise money for charitable causes around the world. This month will mark the celebration’s 10th anniversary and will see all proceeds go to the Slow Food charity—a global grassroots organisation which links the pleasure of food with a commitment to the community and the environment.
Unleashed in a plethora of seasonal and neutral tones, the joint project embodies Percival’s mission of subverting classic designs, with much of the range boasting the instantly recognisable Campari logo. Wardrobe staples, including T-shirts, button downs, vests and more, make up the capsule and combine the former’s understated flair with the very best internationally-sourced fabrics and materials.
Speaking ahead of the collaborative release, Percival founder, Chris Grove said: “We at Percival have been long-time fans of Campari and the Negroni. So, when the opportunity arose to partner with this iconic Italian brand, we jumped at the opportunity. Campari is at the heart of every Negroni, and we at Percival like to think we’re at the heart of British menswear—we are so excited to share with you the fruits of this collaboration.”
Check out the pieces from Percival x Campari collaboration below and shop the exclusive capsule now via the brand’s webstore.