Kesha McLeod always knew how to put together an outfit. She still remembers one of her favorites that she would wear for “dress down” Fridays while attending Catholic school growing up in Queens—orange satin overalls, a cream and orange-striped T-shirt, and a matching pair of 5411s (Reebok Freestyles).

Back then, McLeod was using her fashion sense to dress herself. She says she learned the art of getting dressed from her mother, who had a penchant for bamboo Gucci earrings, and father, who was always dressed up and never wore white socks or jeans. These days, McLeod’s vision comes to life on some of the most recognized and photographed athletes in the world. When you see NBA superstar James Harden walk down the Barclays Center tunnel wearing a Gucci x The North Face vest and hiking boots, or PJ Tucker showing up to the Toyota Center in a pair of red Moncler overalls and Toms Sachs x Nike Mars Yard Overshoes, or Serena Williams wearing a white Versace dress covered in beaded embroidery and feathers at her wedding reception, you are seeing McLeod’s work. McLeod makes sure to always treat every moment for her clients as big as the last.

“I think of Diddy. I make everything a big deal no matter what I do, no matter how small it is. ‘Oh, it’s her birthday? OK. We’re going all out.’ And you can kind of see that reflection in what I do with James and PJ,” McLeod tells Complex. “And so that’s my process in my head. I make the biggest deal out of everything I do.”