London-based Dukes Cupboard has previewed its upcoming cap collaboration with New Era. Headquartered in Buffalo, New York, the Ehrhardt Koch-founded label has been the exclusive baseball cap supplier for Major League Baseball for almost twenty-five years.
The front of the cap features embroidered DKS branding, while the back references Duke’s market stall beginnings with the slogan, so far so good. Finally the side of the cap is detailed with a Dukes Cupboard paint brush and palette patch which reads since 2012.
To showcase the collaboration, Dukes has linked with photographer Joe Marshall to capture the cap in its studio located downstairs from the main store. In addition, other visuals have been pulled from a video of Dukes’ close friend Seapa, who can be seen painting while wearing the cap.
The Dukes Cupboard x New Era cap will Launch on August 26 online and in-store at Dukes. New Era will have an embroidery machine at the event for personal customisation and DJ MK will be spinning tunes to celebrate the launch.
