London-based streetwear brand Corteiz sent social media into an absolute frenzy over the weekend after shutting down the city with its ‘BOLO Exchange’.
The event saw hundreds of followers of the rapidly rising imprint exchange jackets from brands such as North Face, Stussy, C.P. Company, Moncler and Supreme in exchange for CRTZ’s new puffer jacket—the ‘Bolo’—in Wormwood Scrubs car park near White City, West London.
Corteiz has enjoyed a rapid ascension over the past few years, with the brand now regularly selling out of pieces within minutes and generating tens of thousands of site visits on release dates from their online site. The brand was co-signed by late Louis Vuitton creative director and Off-White founder Virgil Abloh before his untimely passing, calling Corteiz’s rise “inevitable” in his cover story for skate magazine Sneeze last year.
UPDATE (Jan. 25): Corteiz founder Clint took to Twitter to let everyone know exactly where the £16,000 worth of swapped jackets from the ‘BOLO Exchange’ went to: the homeless, via London-based charity St. Lawrence’s Larder.