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Luxury watches have long been a symbol of success and achievement, so it makes sense that hip-hop artists indulge in watch collecting. 

While many of these brands had a storied history before artists ever purchased and wore their pieces, when a watch brand’s name makes its way into a rap song, it’s a different type of co-sign that introduces the brand to younger customers and connects it to culture.

Some brands have embraced their connection with hip-hop—Jay-Z collaborated directly with Hublot and Pharrell worked with Richard Mille—others haven’t. But hip-hop continues to set the tone for what’s hot and what’s not in the luxury world, and that has impacted the watch industry tremendously. Here are the most iconic watches in hip-hop.