In a fashion scene where most brands constantly refer to the past, it’s nice to see what the future of clothing looks like.  

Coperni, the Parisian ready-to-wear brand founded by Sébastien Meyer and Arnaud Vaillant, has always focused on tailored minimalism since it launched in 2013. Yet it also strives to take an innovative approach to design that connects its collections with the current fashion moment and pay homage to the past.  

The finale of their Spring/Summer 2023 presentation for Paris Fashion Week, where model Bella Hadid walked onto stage half-naked to get sprayed with a white substance, gave the brand a viral moment. At first glance, most of us thought it was a performance. But after a few minutes, the white shell that appeared on Bella’s body looked like a dress solidified into a texture that almost resembled latex. It wasn’t a body painting, but an actual dress. Charlotte Raymond, Coperni’s Head of Design, even helped style the dress by cutting a slit into the garment and altering the straps to make it an off the shoulder silhouette. The rest is history. Videos of the dress blew up on social media and are now anchored in the digital ether.

The truth is that this magic behind the dress is not new. It has been around for almost two decades.