Here’s What Went Down At JD x Salomon’s ‘Sam Wise & Friends’ Event

The two brands joined forces to celebrate the launch of the ACS + CSWP sneaker with London’s cool kids on a frosty night in Shoreditch.

Sam Wise / Image via JD x Salomon

For quite some time now, Salomon has been the footwear choice of artists and creatives alike.

The sturdy outdoor sports brand from the French Alps prides itself on quality construction for all types of terrain, while still extremely comfortable for everyday wear. Walk out of your house these days and you’re bound to spot a few pairs on the roads, such is the mark Salomon continues to make in modern sneaker culture. 

The brand stays productive, exemplified by its latest incarnation: the ACS + CSWP, which takes durability to a new plateau. The shoe, acting as a nod to the brand’s rich archive, takes technical fabric from Salomon’s materials library—used frequently for their products in the mid-2000s—to build a product ripe and ready for the chill of winter. Waterproof and protective, the execution of the ACS + CSWP is smooth, from its round laces to its foothold, and is capable of blending into any individual style, ensuring a rugged adaptability. 

Now stocked at JD, the two brands joined forces to celebrate the partnership with London’s cool kids on a frosty night at Shoreditch’s DIJONNS, where South London-born rapper Sam Wise and friends brought the party. Attendees to the night of music and street-style were able to get a close look at the shoe—encased in a protective glass case decorated with snow—and enjoy a series of sizzling DJ sets from the city’s leading selectors, including Keyrah, EllaDH and Rachel Anson.

Before Wise captured the crowd’s hearts with a rousing live performance, support act and North West London maestro cityboymoe got the crowd in their feels with his blend of ethereal lover-boy bops and trap-infused R&B, making it known that he’s one to keep an eye on. The logos of both JD and Salomon adorn all corners of the space as you arrive at DIJONNS, described by founders Bone Soda as “a purposeful, modular space.” The idea of space is key tonight in East London, with a winter theme pertinent thanks to the projection across the walls of snow falling from the sky.

Music meanders between rap, dancehall, Amapiano and edits across house and UK garage as free food, drinks and tote bags flew off the rack, all before the similar stomp of Giggs’ iconic “Talkin’ Da Hardest” touched the dance, to loud cheers and lyric repeats from the crowd of fashion-forward revellers, including rappers ayrtn and Zino Vinci, Love Island star Zachariah Noble, streetwear influencer Hella Creps and presenter David Vujanic.

Sam Wise’s arrival on stage—rocking the ACS + CSWP—offers a new bolt of lightning to the night, as he swayed the crowd into his energetic arms for the remainder of the evening, playing a set of exclusively new music to increasing aplomb. At one point, he climbed up a railing to oversee his adored followers, most of whom knew his bars word for word. A natural on the stage, the House of Pharaohs member rounded up a night of celebration on many fronts.

For Salomon’s continued ingenuity exemplified in its new shoe, the vibrance of the underground music scene and JD’s ongoing pulse on the things that move the culture was truly felt.

Cop your pair of the ACS+ CSWP over on JD's website

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