TheNOBO Partners With The Land and Complex SHOP for Private Shopping Experience in Cleveland

The private shopping experience launches Thursday and will include exclusive merch made in collaboration with the Los Angeles-based Kassem brand.

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Complex News

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Complex shop image number three

TheNOBO is linking up with with The Land and Complex SHOP for a private shopping experience ahead of NBA All-Star Weekend festivities.

The pre-owned luxury marketplace is hosting the private shopping experience on Feb. 17 at Tower City Center in Cleveland, with pre-registration available that includes a free ticket. 

Attendees can expect to have the opportunity to buy, sell, and/or trade luxury items of their own using TheNOBO marketplace. Additionally, the L.A.-based brand Kassem has partnered with the marketplace for event-exclusive merch. Meanwhile, custom Nike Air Force 1s from Cleveland artist Nate Austin will be available to buy, with proceeds going toward a local civil rights organization.

Other highlights on the agenda include customized basketballs from artist Stina Aleah, product giveaways, and confirmed attendance from the Yusufs.

The event is free to attend and begins at 5:00 p.m. ET on Thursday. For more info, see the official flyer below.

TheNOBO was founded by Noelle Bonner, who previously revealed to the San Francisco Business Times last February that she was first attracted to the idea of a “bartering-centered concept” in connection with a key element of a Halloween costume in 2015. “I just thought, if only there was someone I could trade with, we’d both win,” Bonner said at the time.

This week, TheNOBO announced details of a Yusufs-centered bag giveaway. See more below.

The full schedule of events at The Land X Complex SHOP this weekend can be found below. You can RSVP by contacting Piper McCoy ( or Nyla Nation (


5-8 p.m.: TheNOBO Shopping Experience
An exclusive shopping experience with TheNOBO brand. Exclusive merchandise offered for consumers; shopping experience from 6-9 p.m. TheNOBO will have DJ RO, Official Cleveland Cavaliers FanFest DJ, playing music throughout the event. 


12-1 p.m.: BristolStudio Trivia Contest
Shop goers are invited to win merchandise and gear.

4-6 p.m.: LAYR Exclusive Capsule Release Event
LAYR will be doing an exclusive release of their latest collection, which is a capsule collection paying homage to the city of Cleveland. LAYR is a lifestyle brand established in effort to express the infinite layers of individualism as it relates to fashion. 


11 a.m.–2 p.m., 3 p.m.-5 p.m.: ACES® Lounge
A custom lounge environment where guests will have a unique, interactive experience alongside an array of A-List talent, immersive live interview/panels, experiential brand activations. ACES® is a cultural lifestyle brand platform that offers apparel, footwear, and lifestyle products that impact through style, purpose, and sport.

11 a.m.–2 p.m., 3 p.m.-5 p.m.: Concession Stand Mobile Pop Up
Provide customers with an opportunity to get their sneakers clean.

2 p.m.-5 p.m.: Cookies Hoops Book Signing
Cookies Hoops will be doing a book signing of their new book, The Joy of Basketball, a vibrant, unconventional, highly opinionated guide to the triumphs, struggles, and heartbreaks of the modern game.


10 a.m.-12 p.m.: ACES Battle of the Platforms 3-on-3 Game
The ACES Battle of the Platforms game will consist of 6-10 teams who will compete in a 3-on-3 round robin tournament.

Different Location: Cleveland State University Woodling Gym 2451 Euclid Ave 

12 p.m.-1 p.m.: ILTHY Art Installation & 27 Club Coffee Mobile Pop Up
Local Cleveland brands ILTHY and 27 Club Coffee take over The Land x Complex SHOP space with an art installation and a mobile coffee pop up.

2 p.m.-5 p.m.: Cookies Hoops Live Podcast Recording
Cookies Hoops will be doing a live podcast episode recording during the day within The Land x Complex SHOP pop-up shop. Cookies Hoops is a basketball podcast hosted by Ben Detrick, Jordan Redaelli, and Andrew Kuo.

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