Thursday, the prolific brand—co-founded by Kim Kardashian and Jens Grede—shared images from a new swim campaign starring Carmen Electra and Jenny McCarthy. The well-timed reunion of the two omnipresent ‘90s stars, who were famously depicted in the inaugural season of MTV’s claymation comedy Celebrity Deathmatch in 1998, serves as a celebration of the long-lasting influence of the era and of the entertainers themselves.
“Being reunited with Jenny for this SKIMS campaign was such a dream,” Electra, who Kardashian recently paid tribute to with a replica dress, said in a press release. “Not only does she still look incredible, she also brought the best energy to set and was my biggest cheerleader. I’m so happy we’re able to share in this iconic moment together!”
McCarthy echoed Electra’s excitement, adding that the experience of putting these campaign images together was a particularly memorable one.
“The energy on set was incredible, especially shooting alongside Carmen, who looks amazing!” McCarthy said. “It felt like we were back in the 90s, and years later we're still having fun!”
See more of the new campaign below.