Lauren London Debuts New 'Forever Stronger' Collab With Puma

The video features a poem written by Samantha Smith.

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Lauren London debuted her new "Forever Stronger" campaign with Puma on Tuesday.

"There is nothing to hide here," the narration for the cinematic clip states, pulling from a poem by Samantha Smith. "No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony."

The video, directed by Danny Williams and edited by Matt Tolkin, features multiple nods to the late Nipsey Hussle.

Boosted even further by a score from Rance 1500 or Nothin, fans were quick to express just how deeply London's collaborative Puma video had touched them:

In a statement, a brand rep described the project as "a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma." You can watch it above.

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