Unknown Reveals Function-Focused Fall/Winter 2023 Collection

The London-based brand aims to reshape the streetwear industry with its own unique perspective.

All images via Unknown

London-based label Unknown has returned to its roots to unveil a comprehensive and rebellious collection for the Fall/Winter 2023 season.

Presented through a lookbook shot in LDN, the anarchic offering draws insperation from the subversive culture of the 1990s, spanning both London and New York, and futhers its line-up by introducing new leather, denim, and cotton styles.

Buliding on the sucess of its high-profile rhinestone tracksuit worn by the likes of Central Cee, Kodak Black, Swae Lee, Jorja Smith and Megan Thee Stallion, a series of outerwear options are included in the new line, notably led by a motocross jacket and blacked-out puffer coat. Drop 1 also features a grey tracksuit bearing the brand’s moniker, and a bold yellow jumper, while a slew of rugby tops, denim sets and bottoms round things out.

“Unknown have visibly centred this collection around their personal tastes, representing a snapshot of their lifestyle,” a press release from the brand reads. “They take things a step up from their Rhinestone era and present a collection you’ll see the founders, Joe and Callum, wearing daily.”

Drop 1 of Unknown’s Fall/Winter 2023 collection will be available to cop from the brand’s webstore on Oct. 4.

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