MKI MIYUKI ZOKU has unveiled its latest campaign for the Fall/Winter 2022 season, highlighting a balanced array of elevated winter essentials and wardrobe staples.
Serving as a continuation of the brand’s mission where creating quality pieces at a modest price point is paramount, the clean editorial is presented as a visual journey reflecting MKI MIYUKI ZOKU’s signature minimal style, which inspired by the feeling of home.
Shining a light on its ever-popular heavyweight jersey and custom Sheepskin Collection, both of which have been designed to last season after season, the campaign comprises a melange of styles which encourage wearers to build a complete modular wardrobe.
Joining the Fall/Winter 2022 visuals, the Leeds-based imprint has also developed a series of timeless mohair, liner and outerwear-based capsules, as well as relaxed suiting and polar fleece mid-layers—a high quality and technical elevation born from the label’s signature sherpa line.
The first drop—MKI Mohair Blend Knit collection—launches online and at the brand’s flagship store in Leeds on October 12.
