Heritage denim label Levi’s has announced Chicken Shop Date’s Amelia Dimoldenberg as its latest brand ambassador. Arriving in celebration of Levi’s 150th anniversary of the 501, the summer-led campaign sees the poker-faced journalist/comedian piece together the ultimate date night look in the form of various denim staples, classic white tees and bold Levi’s shirting.
“I’m so happy to be partnering with such an iconic brand as Levi’s,” said Dimoldenberg in a press release. “As a genuine wearer and fan of the 501, it’s a dream for me to collaborate with them in celebration of the 150th Anniversary of this jean.”
Anit Van Eynde, Levi’s VP of Marketing for North Europe, added: “Much like Levi’s, Amelia has fans worldwide, and we’re honoured to welcome her sense of self and style into the brand during our milestone 150th year of the 501.”
Peep the campaign in the shots below and head to the Levi’s webstore now to cop the full collection.
