HYPE. has kicked off the summer season with a new range of clothing and accessories for its Summer Showdown campaign.
Highlighting the evolution of HYPE. through a wide-spanning offering of wearable essentials, the collection includes a host of unisex pieces, including T-shirts, shorts, leggings, loungewear, dresses and swimwear. Each of this season’s key looks is characterised by the brand’s scribble logo, hand-written by co-founder Liam Green, while other pieces are defined by enlarged graphics, colour blocking and all-over motifs.
Rounding out the range is HYPE.’s new Nation Cross Body Bag and Maxi Bag, accessories and tote bags.
You can cop the SS22 collection now via JUSTHYPE.COM and at HYPE.’s flagship store. What’s more, the London-based imprint will celebrate the launch with an official summer party at their Carnaby Street store on June 30.
