GUESS Originals has presented its laid-back Summer 2023 campaign which pays homage to Southern California. Tapping into the ease of summertime, the accompanying collection features lighter fabrics in shades of cream, indigo, and muted orange.
Kicking things off with effortless vintage-inspired T-shirts and mesh tops, this season the skate-centric offshoot continues its focus on denim silhouettes, with the Carpenter serving as the brand’s hero piece. Denim shorts, bootcut bottoms, dresses, bustiers, and western skirts are also added to the line-up, each of which can be found in a light wash, reflecting the hazy summer theme.
Echoing the essence of the collection, elsewhere the campaign features friends chilling out and relaxing in their backyard enjoying the California sunshine, while highlighting the brand’s innovative core styles of premium prints, colours, and fabrics.
You can cop the Guess Originals Summer 2023 collection now via the brand’s webstore.
