Acclaimed West London rapper Fredo has shared an exclusive look at the newest release under his clothing imprint, Parental Guidance (PG).
A fusion of street culture, bold aesthetics and sleek details, the new release serves as a testament of the entrepreneur’s dedication in harmonising his musical expertise with his unique sense of style.
Channeling the label’s core values and inspirations, the collection is showcased in a campaign that features Fredo himself, alongside fellow rhymesmith Clavish. Echoing the 29-year-old’s unique persona, this drop builds on Parental Guidance’s debut selection of tracksuits, T-shirts, hoodies and gilets by offering a selection of pieces that range from streetwear staples to luxury basics.
Launched earlier this year, the brand’s new line not only reinforces Fredo’s position as a trailblazer in music, but also as an influencer in the streetwear sphere. Since its inception, PG has rocketed in popularity, notably by the likes of Central Cee, Dave, and Kenza seen sporting it regularly.
You can cop the the new PG collection from August 9 on the official PG website.
