Dior’s Blend Of Cool Elegance Shines In Summer 2024 ADV Campaign

Offering a glimpse into a dream-like escape.

Video via YouTube

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Video via YouTube

Dior has revealed its Summer 2024 campaign, marking Kim Jones’ 5th anniversary leading the Maison’s creative direction.

The revered Rafael Pavarotti lenses the brand’s latest visuals, unveiling dream-like shapes in a palette of blues, greens and pinks, echoing the allure of the “Hommes Fleurs” garden. Seamlessly intertwining opulent couture and extravagant tailoring, within the narrative, refined baseball jackets, elegant tweed overcoats and expertly pleated trousers unfold, epitomising a harmonious synthesis of vibrant elegance and the designer’s distinctive artistic expression.

Printed tees exude Jones’ cool-boy inspirations, while textured suiting and neon-coloured polo shirts complement the collection’s neutral palette. Summer 2024 also marks the debut of quilted leather across chunky sneakers and platformed loafers, each fashioned with silver hardware for a distinctive touch.

Get a closer look at the Dior ADV Summer 2024 campaign in the shots below.

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