Following a string of collaborations with the likes of l’Art de l’Automobile, A-COLD-WALL* and, more recently, Stüssy, Beats By Dre has unveiled its latest fashion partnership alongside London-based imprint Paria Farzaneh, who takes its name from the head designer.
Dubbed Parallel Universe, the collaborative Powerbeats Pro house a deep pixelated plum hue with a digitised Ghalamkar print, printed atop a vibrant yellow tone. Drawing on her Iranian heritage as well as her London lifestyle, the earphones are the perfect reflection of Fazaneh’s two worlds.
“It’s a really easy collaboration because I use this product every day,” Farzaneh told HYPEBEAST in a recent interview. “In the market right now, and in music and fashion more generally, collaborations feel oversaturated. When you see a product collaboration, it doesn’t necessarily feel special or unexpected. I tried to retain that special feeling by working with the brand of headphones that I literally use every day.”
Honing in on the idea of community, the designer also recruited two members of the Paria Farzaneh universe—artists Russell Maurice and Louis Morlet—to create “Marzeh”, an AI figure who is featured in the Powerbeats Pro campaign. “‘Marzeh’ is a true depiction of the present and the future, an opportunity to showcase a different approach to traditional campaigns,” adds Farzaneh.
The collaboration is set to drop at SSENSE and at Paria Fazaneh on May 6.
