Aries has returned with the lookbook for its Spring/Summer 2024 collection, shot by London-based photographer Adrian Samson.
The campaign features a range of standout pieces through the lens of satirical contemporary paparazzi images, with the models seen moving in and out of focus. Meanwhile, the lookbook reveals key elements, including the return of the J’adoro Aries slogan on both cropped tees and crewnecks, alongside laser-destroyed denim, overdyed Oxford shirts, and premium accessories crafted from pony skin and leather.
In the collection, Aries pays direct homage to hit TV show The Sopranos with classic Hawaiian shirts and board shorts covered in original Aries heavy metal all-over print graphics. The new collection also explores soft-grunge romanticism, with fluffy knitwear, shirts and lace-trimmed vests, while colour blocked denim, jersey and mesh styles nod to the spirit of Americana, U.S. hardcore and nu-metal influences.
Rounding out the drop is a fusion of hippy-tech-wear and space-dyed nylon colour-fade on oversized windcheater sets, blending seamlessly with Y2K techno silhouettes.
You can cop the Aries Spring/Summer 2024 collection now from the Aries webstore and at the Aries flagship store, located at 31 Great Pulteney Street, London, W1F 9NN.
