Helly Hansen showcases workwear finesse as they delve into their rich archive to develop their SS20 Heritage Collection.
With 140 years of professional-grade heritage design at their backs, Helly Hansen are no strangers to outerwear development. Spring/Summer 2020 offers a shining showcase of how the brand has stayed relevant for so long as they dip into their historical lineup and update staple shapes with workwear sensibilities and modern technical details. At its base, the collection has been inspired by deconstructed workwear products to elevate details such as carry options with a futuristic edge.
Sitting centre stage of the collection is a range of outerwear styles such as the heavy-duty breathable Heritage Carpenter Jacket that features a reflective rear pocket, alongside the fully taped, waterproof Heritage Helox Hybrid Rain Jacket. Multiple styles utilise the workwear theme through the addition of a clip-on utility bag in a range of bold contrasting colours. The colour palette ensures the workwear influence is achieved beyond utility, shape, and lightweight fabrication, with natural tones, classic orange, and hints of blue running throughout the full collection.
The SS20 Helly Hansen Heritage collection is set to launch via Helly Hansen and top tier global stockists from February 2020.
