New Zealand menswear brand I Love Ugly highlights the release of its November and December collections with an cool editorial featuring a nice cameo by NYC rapper Oddisee.
Photographed by Rob Hart at Shadowlands, the ediotrial illustrates the easy-to-wear pieces shot against pastel colored backgrounds. Oddisee is pictured rocking the brand's new button-up shirts, jackets, pants, and headwear. Most of the pieces are fairly subtly, with no loud prints or patterns, which makes it that much easier to pull off—even if you're not an emcee.
Take a peek at the editorial and cop your new gear at the ILU webstore.
