Are the Creators of ‘Fairfax’ Mocking Streetwear Culture? They Say the Story Is Much Bigger Than Just Clothes.

The three creators behind Amazon Prime's new animated series 'Fairfax' discuss its satirical view of streetwear culture, the popularity of Supreme, and more.

Amazon Prime Video Fairfax

Image via Amazon Prime Video

Amazon Prime Video Fairfax

Growing up, everyone has their grails, the items they would do anything to own. For Teddy Riley, it was a purple ABC Camo zip-up hoodie from Bape. For Matt Hausfater, it was a pair of Arnette sunglasses and a No Fear chain wallet he purchased in 1995. And Aaron Buchsbaum spent all of his bar mitzvah money on a Sean John velour tracksuit. Each had a distinct grail of their own as teenagers. Now, each is in the entermainent industry. Riley and Buchsbaum met while attending USC in the 2000s and have written and sold various projects together ever since such as El Tigre, a feature comedy that was sold to Sony in 2012. Hausfaster has been a writer and producer on various comedy series such as NBC’s Undateable, and also has assisted in developing shows for networks like NBC and FOX throughout his career. 

For their latest project, the trio have come together to co-create Fairfax, a new animated comedy series premiering on Amazon Prime today. The first season centers around a group of four middle schoolers, Dale (Skyler Gisondo), Derica (Kiersey Clemons), Benny (Peter S. Kim), and Truman (Jaboukie Young-White), as they navigate Fairfax Avenue, the iconic block in Los Angeles the show is named after, in search of their own grails—mainly a Dr. Phil box T-shirt from the most popular brand on the block, Latrine.

For streetwear aficionados, the reference should be immediately obvious. One of Supreme’s most celebrated pieces is its photo T-shirt that features figures like Kermit the Frog and Raekwon wearing the brand’s notorious Box Logo T-shirts. In Fairfax, it’s Latrine, not Supreme, who is selling the limited designs. But rather than an iconic rapper, the celebrity of choice is a well-known television therapist. Yes, it’s a bit out of left field. But that’s sort of the point. It’s the same reason why later in the series, Shania Twain is headlining a hip-hop festival, and in other episodes, Joaquin Phoenix serves as the streetwear plug who has the intel on upcoming drops. It doesn’t quite all make sense, but it’s so weird that you can’t help but at least giggle at it.

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Much like Supreme, Latrine is the brand everyone wants. The series even made the “Latrine” logo a red box with white lettering, leaving nothing up for speculation. The brand is very much meant to spoof the real-world streetwear empire. Benny’s character, who is also a local reseller in town, wears a camo Latrine box logo hoodie throughout the duration of the show that is eerily similar to the ones that Supreme has released in years past. Latrine is known for releasing crazy accessories like a hand crank pencil sharpener or salad spinner, a nod to the unpredictability of the accessories peddled by Supreme from season to season. 

“[Supreme] is the king of the block. The show couldn’t be named Fairfax without acknowledging the goliath that is Supreme,” says Riley. As far as how they settled on Latrine, it simply just “sounded right,” even if it is a word for “toilet.” It sounded like a designer brand, says Riley, who references Givenchy as a quick comparison.

Latrine is portrayed as a secret society of sorts in the show. Its store is equipped with military-grade security systems. Its founder Hiroki Hassan (Billy Porter) lives in a Willy Wonka-esque factory that makes clothes, but also houses rooms where dogs and cats do experiments in a laboratory. It’s all very over the top, but the creators say it is the way to nod to how important Supreme is within today’s existing streetwear culture.

“In a world where Supreme is selling Oreos and jet skis, they’re in on their own joke,” says Hausfater. “It felt like the right time to play around with that fun, while also paying respect to it. In our show, Latrine is the coolest thing ever in the same way that Supreme is. It’s a friendly poke of the bear. We all love it. We all know we aren’t cool enough to get the stuff on drop day without paying the massive resell fees for it. But we still love it, covet it, and respect it until the day we die.”

Fairfax 4
Fairfax 1

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