Kanye West and Kim Kardashian's First Fashion Campaign Is a Sexy Ad for Balmain

Kim Kardashian and Kanye West pose for Balmain in their first fashion campaign.

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Complex Original

Image via Complex Original

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Kanye West and Kim Kardashian been hard at work establishing themselves as the first couple of fashion this year, at least in the U.S. From Kanye's collaboration with A.P.C. to his Vogue cover with Kim to the couple's high profile appearance at various shows during New York Fashion Week (including one with North West), it's undeniable that Kimye is a force in the fashion world. Now, with a new ad for French label Balmain, the entertainment power couple has solidified their status.

Their work with Balmain is Kim and Kanye's first fashion campaign together, which Kim revealed on Instagram today. The image shows the couple in an intimate embrace. Kim wears a dress that was inspired by the censorship of Rihanna's Instagram account from Balmain's spring/summer collection. Balmain's creative director, Olivier Rousteing, who is a friend of Rihanna, Kim, and Kanye, said that the line was inspired by women in pop culture who are “proud of their bodies and unafraid to explore sensuality and transparency. You have to admire the way so many of these stars turn the tables on censorship.”

This is not the first time Kanye has collaborated with Balmain. Last year the rapper admitted that he designed sneakers for the brand, although they were never marketed as Kanye collaborations. Perhaps it's a sign that Kanye has been fully accepted by the fashion world because, just a year later, he's the face of Balmain. 



[via The Guardian]

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