This just in: Abercrombie & Fitch is still trash … at least according to teens.
Within the past few years, the once-mighty retailer has attempted to recapture its glory days through various re-branding efforts. But according to a new survey by Voxburner, a UK organization that reports on the likes and dislikes among youth, young consumers aren’t convinced. In fact, Abercrombie was listed among several brands that teenagers wouldn’t be caught dead in. Are you surprised? Neither are we.
As reported by the Mirror, the survey concludes that preppy gear emblazoned with logos or brand names is no longer the “uniform of cool.” This is not only shitty news for Abercrombie, but for a slew of other mall retailers like Hollister and Aeropostale, which has experienced its own tragic fall from grace.
So what are the cool kids rocking nowadays? According to the survey, teenagers prefer sportswear brands like Nike and adidas, as well as the time-honored classics like Levi’s and Vans.
At least the younger generation has good taste.