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Norse Projects just announced that a ton of new product, both in-house and from other labels, are now available on their site. Most noteworthy of all the new gear was this beautiful floral bucket hat seen above. I wasn’t lying when I said I like bucket hats so don't ever call me a fucking liar. This one isn’t as staid or simple as the previous hat we featured—the soft floral pattern would be perfect if you happen to live in Florida. Go to a buffet around 2:30 pm and you will straight up disappear like baby zebras amongst the herd when they sense a predator. After you buy this hat, the only other thing you need to purchase is a small, white terrycloth towel that you will place over your shoulder or in your back pocket. That's what we, in the biz, call a complete look. Norse Projects Bucket hat.
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