The 10 Best New Fashion Startups For Men

Over the past few years, companies like Warby Parker, Park & Bond, and Woven Society have become more prevalent. As e-commerce numbers grow, startup companies have been focusing on service-based models, or affordable gear, in order to reel in and maintain a solid customer base.

While fashion startups continue to be a fairly hot commodity, there are only but a few that cater to guys in a way worth paying attention to. We're talking more than just throwing a bone to guys who get put onto a site by their girl, we mean a bunch of content geared towards men, or in some cases, fully-focused on the male market. We did our research and found theThe 10 Best New Fashion Startups For Men.

What It Is: A flash sale site for urban and outdoor brands.
Website: huckberry.com

All right, so you love flash sale sites like Gilt MAN and JackThreads, but you’re not really into designers or streetwear like that. You’re more of the backpacking type — more excited by brands like Outlier and Patagonia than 10DEEP and Patrik Ervell. Gentlemen, your time has come. We’re talking sales from companies like Topo Designs and GoRuck, so you can score a sweet backpack. In addition, they’ve signed up military-issue shades manufacturers Randolph Engineering, and even motorcycle company Deus Ex Machina. For you city slickers that love spending those vacation days outdoors, be prepared to drop some dime.

What It Is: Luxury-quality goods for under $100
Website: everlane.com

Everlane’s premise is simple: luxury quality goods under $100. They accomplish this by selling their goods directly to the consumer, while making their products in the same factories as other designer brands. The result? Comfortable T-shirts at $15, French Terry pullover sweatshirts at $35, and affordable leather belts at $40. It seems the company is consistently dropping new gear, and it’s selling out — fast. We’ve had some experience with the T-shirts and they’re definitely worth the price of admission.

What It Is: Limited-edition collaborations with independent designers.
Website: ofakind.com

Of A Kind was made for people that love limited-edition goods. Started by two University of Chicago alums, the site aims to highlight new designers by making small-run collaborations and selling them from the site. What surprised us was that the people that run Of A Kind have a taste that’s extra on-point. We’re talking ties from The Hill-Side and Partners & Spade, bags from Topo Designs, Dusen Dusen, and Ernest Alexander, and dope wallets from Maxx & Unicorn. Of course, given the limited run of each item, we’d highly advise to get your hustle on if you want to cop any of these sought-after goods.

What It Is: Subscription-based service for underwear, condoms, and more.
Website: Manpacks.com

We’ve all been there. You’re in the drugstore, milling about, slowly making your way to the condom aisle before bringing them to the cash register and sheepishly admitting to the clerk that “yes, I do in fact have sex… sometimes.” It doesn’t always have to be like this. Manpacks offers you the ability to cut down your errands by having these sorts of items delivered to you. Choose between a selection of condoms, shaving products, socks, underwear, and even T-shirts. You can opt out of a delivery if you’re good for that particular month, or switch out different items and try out new brands. You’ll never have to face that drugstore embarrassment again.

What It Is: Affordable apparel sold to you based on your personal style.
Website: frankandoak.com

The brainchild of Ethan Song, who also runs another clothing company called Modasuite, Frank & Oak aims to make shopping more painless for men. How do they do it? Members sign up for the site, fill out their clothing preferences, and then they receive a monthly e-mail newsletter with items they might be interested in buying.

Whether you’re looking for button down shirts, ties, sportcoats, or more casual gear like sweatshirts and hoodies, the site offers a great selection of affordable gear, with button downs going for around $45. You can also join the “Hunt Club” and get goods delivered to your door each month, try them on and see what works, and you’ll also get exclusive product. For each item you decide to keep, 10% goes towards future Frank & Oak purchases.

What It Is: A social network that shows you stuff you'll like, thanks to math.
Website: wantering.com

Taking platforms like Svpply and Pinterest and mixing them with the curation that blogs provide, Vancouver-based Wantering might have figured out a way to help you filter through the noise that comes in wading through content upon content, and help you find the things that you’ll actually like. It does this by pulling its content from hundreds of fashion blogs around the web — including a lot of menswear blogs.

We were surprised at the sort of things we were finding: Junya Watanabe blazers, Nike Lunarlon-soled sneakers, and Billionaire Boys Club military shirts. It works like this: after you like a certain amount of items, adding to their “wantitude,” there’s a behind-the-scenes algorithm that seeks out similar items, and over time the selections presented to you are even more tailored to your tastes. The result? You’re going to want to buy pretty much everything — and you can. No, Wantering doesn’t offer e-commerce, but it does link to plenty of outside sources that have the products shown readily available.

What It Is: A clothing service that styles you and sends you stuff to try on.
Website: Trunk Club

Would you rather barf in your dog’s mouth than ever set foot in a store? Sorry, that doesn’t give you an excuse to look like a slob. And sure, your girl might give decent advice on your outfits, but chances are, she’s no expert. For the dudes out there that aren’t dating stylists, there’s Trunk Club.

The Chicago-based business is headed by Bonobos co-founder Brian Spaly, so he knows a thing or two about what normal guys look for in clothes. After a short survey, you’ll have a “trunk” of clothes sent to you by your own personal stylist, try everything on at home, keep what you actually like, and send the rest back. This simple business model seems to be working, and also helps regular dudes feel more like a G, after all, they have a stylist working for them.

What It Is: An American maker of quality, affordable knitwear.
Website: american-giant.com

Conceived by Bayard Winthrop, former president of bicycle bagmaker Chrome, American Giant is focused on doing one thing, and doing it especially well. Their mission is to bring back American manufacturing, and make it affordable. How do they do this? They sell directly to the consumer. Sure, it kind of sucks to wait to try on a garment, but that’s why they offer free shipping both ways, so if you want to make a return or exchange, it becomes less of a hassle.

From the start, they’ve gotten noticed for their high-quality knitwear, the hoodies and sweatshirts fit slim without being super tight, and are really well made using old-school manufacturing techniques — and they’re well under $100. American Giant also just dropped a line of T-shirts, at around $25-$30 each.

What It Is: A subscription-based service delivering cheap, high-quality razors.
Website: dollarshaveclub.com

You need to shave, but disposable razors straight up suck, and replacement blades are expensive as hell. Capitalizing on this economic disparity, Dollar Shave Club came on the scene a few months ago with this viral video and three types of blades that range from $1-$9 a month. They’re shipped to your door and you get a free handle with each purchase, and can unsubscribe at any time. It’s a pretty novel idea that can save you almost $300 a year.

What It Is: A social network made for bragging about stuff you want.
Website: svpply.com

One part Tumblr, and one part Pinterest, Svpply is a social media platform that essentially allows you to brag about the stuff you don’t even own yet. By installing a widget in your browser, you can add products from just about any e-commerce site into your own personal window shop.

Gain street cred by finding all the hottest stuff before anyone else, and reap the benefits when people jack your swag online. You can also create sets of things you would buy that fit a certain theme, like “going to the beach” or “If I was Kanye West…”