New Balance have joined forces with five emerging UK creatives to kick off this year’s ‘Grey Day’ celebrations, paying tribute to the signature colourway that the brand is known for.
Three new 574 silhouettes are spotlighted as a part of the new campaign, which references the shoe’s “Worn By Anyone” tagline. And for ‘Grey Day’ 2021, New Balance connected with five creative talents who have positively impacted their local community.
The line-up includes saxaphonist cktrl (London), producer Lauren Ralph (Birmingham), visual artist Sumuyya Khader (Liverpool), DJ and designer Meme Gold (Manchester) and producer-DJ Wheelman (Glasgow), who will each take over a slot on their local radio station on May 15 to discuss their respective work across music, art and fashion.
As well as the 574 ‘Un-N-Ding’, New Balance will release two other versions of the silhouette, including an original design of the sneaker—which first arrived in the 1980s—and the recently-launched 57/40 silhouette, which updates the 574 for a new generation of NB fans.
All three silhouettes are due for release via the New Balance web store on May 15, the same day that the five creatives will take to their local airwaves.
Get a closer look at the ‘Grey Day’ lookbook below.
