Kith Unveils 10-Year Anniversary Collection Book

Kith has just unveiled its 10-year anniversary tome 'The KXTH Book,' which pays homage to some of the most iconic moments in the brand's history.


Image via Kith


Now a decade in, Ronnie Fieg has not only created a successful lifestyle brand with Kith, but also an entire world of collaborations and unique activations that consumers embody through their various products.

To commemorate 10 years in the game, Kith has just unveiled The KXTH Book, a 300-page tome that includes images of key moments that made the brand what it is today. The book will also grant customers exclusive early access to select pieces from the upcoming 2021 collection.

With creative direction from Jim Moore and Fieg, style direction from Eugene Tong, and photography by Sebastian Kim, The KXTH Book is meant to encapsulate everything that has made Kith so special over its decade-long existence.

When discussing what early projects stick out to him the most, Fieg said it’s hard to choose because he loves each one for different reasons. “I don’t think I could single out one project,” he said in a press release. “I love every project I’ve worked on for different reasons. I do look back and see things we could’ve done much better, but we wouldn’t be in the position we are today if we didn’t do things the way we did them back then. It’s all a part of the journey.”

Looking ahead, Fieg also said 10 years from now he wants Kith to continue to approach new projects in a creative way while simultaneously connecting with their consumers. “We want to continue to maximize our potential by approaching projects tastefully and with tact,” he explained. “Since Kith a lifestyle brand/company, there are so many parts of my life that I haven’t yet tackled through the brand lens. So as we grow, we will continue to add new dimensions to create a holistic experience for customers.”

The KXTH Book will be available on the brand’s 10th anniversary on Sept. 30 at all Kith shops and online at 11 a.m. EST. Check out some shots of the book below.


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