Drake's OVO imprint is headed to Sin City.
On Thursday, Drizzy announced the launch of an OVO pop-up shop at Wynn Plaza, where fans can purchase exclusive OVO x Wynn tees, pieces from the OVO Essentials Collection, new in-line designs from Fall/Holiday 2019 collection, and more. The event is part of Drake and Wynn Plaza's exclusive partnership, which was announced back in February.
“In the fourth quarter of last year, we pursued a relationship with Drake and his management team to do something different in Las Vegas — not the traditional residency,” Alex Cordova, Wynn's executive VP and managing partner of nightlife, told Rolling Stone. “A partnership will be the right word [for this relationship] because this isn’t just about performing at the venue. This is more about how we bring Drake into the concept of Wynn Las Vegas.
The pop-up shop kicks off this Saturday, coinciding with Drake's performance at XS Nightclub in Wynn. The boutique will run until mid-January 2020, and will deliver weekly drops every Friday.
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