Watchmaking and hitmaking are a lot alike. Both require a lifetime of careful study, hours of expert craftsmanship, and a spark of ingenuity to make something singular and moving that conceals all its complexities within a package that can appear simple from the outside. Such similarities aren’t lost on the Swiss Haute Horlogerie manufacturer Audemars Piguet, which, as part of its burgeoning Music Programme, recently named super-producer Mark Ronson its newest brand ambassador.
To kickoff the partnership’s first offering, AP launched a dedicated long-term collaborative programme: a three-episode series entitled Syncing Sounds, which retraces the creative process of making “Too Much”—the song which Ronson wrote and recorded with 2022 Grammy winner Lucky Daye. To celebrate the song, the brand hosted an exclusive premiere performance of “Too Much” last Thursday at its soon-to-open AP House in Manhattan’s Meatpacking District. With all the pieces in place, the time was right to party.