Ronnie Fieg, the founder and CEO of Kith, has been named the first-ever creative director of the New York Knicks.
The news is hardly surprising, as Kith designed the Knicks’ City Edition Uniforms each of the past two seasons. Fieg’s celebrated brand previously partnered with the team for several collections, as well as a new court at Madison Square Garden and refurbished playground court in Queens.
“When Ronnie created his first Knicks City Edition Uniform during the 2020-21 season, the organization knew we had something special, and each year’s design has been more innovative than the last. We are honored to have him join the Knicks as Creative Director,” said David Hopkinson, president and CCO of Madison Square Garden Sports Corp. “Ronnie’s position will help provide a distinctive look and feel across marketing, content and merchandise initiatives. Given Ronnie’s life-long Knicks fandom, creative vision, and New York City roots, we are extremely excited for our continued and expanded collaboration.”
“The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team,” Fieg said in a press release. “I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the League and to the world helped shape the opportunity to really do some special things.”
Ghostface Killah and Raekwon got in on the action as well, modeling pieces at center court and dropping a freestyle:
In tandem with the announcement, Kith and the Knicks are joining forces on Friday for “Kith Night,” an experience that will take place during New York’s game against the Detroit Pistons.
While the Knicks debut their 2022-23 City Edition uniforms on the court, fans attending the game can check out a Kith pop-up, which will feature the Kith for New York Knicks 2022 collection ahead of its release this weekend. Check out some images below.
