Global streetwear retail EJDER pushes the envelope and further cement their top-tier positioning with the launch of their debut collection titled "A NAIL THAT STICKS OUT GETS HAMMERED".

If you've kept a keen eye on the streetwear scene in the UK over the past few years, you'll be all too familiar with EJDER. With four successful years and one of the nation's key streetwear retailers, with a very palpable global presence. Throughout their timeline, EJDER has been responsible for showcasing some of the coldest underground brand's from all corners of the globe, all the while nurturing close-knit relationships with an array of creative talent through in-store events and online exclusives. Now, after four years of pushing the envelope and establishing strong footing across the globe, the team behind EJDER has pulled their experience together to deliver their debut apparel collection titled A NAIL THAT STICKS OUT GETS HAMMERED.

Developed using inspiration from Northern British Estates to Harajuku Street Kids, the collection offers a physical showcase of the brand's mission to create unity through a community of underdogs. Each of the garments on offer utilise relaxed silhouettes with a specific focus on fabrication and detailing, while subtle graphic elements throughout bring the brand's message to life. Standouts include the cotton cord overshirt with elongated fastening, the bold orange deconstructed hoodie, short sleeve printed button-up shirt, and the long-awaited statement technical jacket. 

EJDER's A NAIL THAT STICKS OUT GETS HAMMERED collection is available now via EJDERFORLIFE and select global stockists such as NUBIAN, SOTO Berlin, CALIROOTS, CNTRBND Toronto, and more. 

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All Images via EJDER

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