The Rhude founder unveiled the collection on social media Friday, explaining his decision to partner with the popular retailer. Villaseñor suggested affordability was the primary factor, as he wanted to give customers better access to his work, rather than spending their money on knock-offs.
"A curated collection I designed for PacSun so you guys don’t have to resort with the fake and wannabe," he wrote on Instagram. "I got love for all."
As you can see above, the collection includes long- and short-sleeve T-shirts, pullover hoodies, socks, and snapbacks. The designs feature wildlife/Americana graphics that are also seen in Rhude's mainline; however, Villaseñor has made it clear that the range isn't a Rhude x PacSun collaboration. It's Rhuigi x PacSun.
Villaseñor will debut the pieces this Sunday at the Fairfax Flea Market. The collection will hit select PacSun stores and online shop Sept. 27.