Drake and his official merchandise company, TourLife are donating all proceeds from his Rock in Rio shirt to the organization Amazon Conservation Team.
TourLife shared the news on Instagram, writing, “Dropping tomorrow at 12PM PST/ 3PM EST on Tourlife.com to support local Amazonian communities on the front lines in the fight against fires and deforestation in the Amazon with all proceeds of the Drake exclusive tee going towards Dr. Mark J. Plotkin's foundation The Amazon Conservation Team.”
The organization shared the news on Twitter as well: “Our heartfelt thanks go out to @Drake and @TourLife for supporting Amazonian indigenous communities and the rainforest!”
Drake is headlining the Rock in Rio festival, which begins on Sept. 27 and ends Oct. 6.
In August, fires affecting Brazil’s Amazon rainforest were reported to be burning at the highest rate seen since 2013. As of Aug. 26, Brazil has seen 72,843 fires this year alone, over half of which are in the Amazon region. These figures mark an increase of more than 80 percent when compared against stats from the same timeframe in 2018.