Simplistic design and utility are two of the many concepts at the forefront of both Virgil Abloh and IKEA's business models. Although the two may have a different understanding of utility, one of the major splits between the two creative powerhouses is affordability. However, in light of their upcoming collaboration "MARKERAD," which was previewed during Paris Fashion Week SS19, not only will the homeware collection feature Abloh's signature branding, but the rugs, tables, chairs, cushions and more will also be reasonably priced.
According to a price list which surfaced last week, certain pieces in the collection, namely the “SCULPTURE” bag and pillow cushions will be on sale for just $15. Some of the larger pieces available will naturally be a tad bit more expensive, particularly the larger rugs branded with "KEEP OFF" and "WET GRASS," which will go for upwards of $200. The furniture retailer confirmed that the collection will be widely available this coming November, with pop-ups rumored to be released as early as April and May.
Abloh told High Snobiety that "MARKERAD" is targeted at millenials who are moving in to their first home, hence the affordability. "We’re looking at that first phase of adult life, when you start making purchases for your space," the Off-White designer noted. "Largely people grow up in their parents’ environment. They’ve never had to consider furniture. Then when they’re off on their own and have their own aesthetic, what are their first purchases? I’m interested in thinking about how those purchases are informed."
IKEA echoed this sentiment via a statement on their website, which reads, "together, IKEA and OFF-WHITE look for ways to help create a home for millennials who are just starting out their lives."