To celebrate the launch of the new Full Guard 2.5, Diesel’s SoHo storefront was abuzz with New York City’s most notable influencers on Tuesday 10/9. Models, designers, and musicians all popped out for the night, but none to greater fanfare than EDM icon Steve Aoki.
In addition to an up-close look at the Full Guard, Diesel’s latest touchscreen smartwatch, attendees gathered around as Aoki screen printed an original tee shirt commemorating the event. Rocking that same design, brand ambassadors kept the party going as guests lined up to snag prints of their own.
Friends and fans of the brand walked away with much more than fresh apparel and selfies with Aoki, though. Everyone in attendance enjoyed a bit of rockstar treatment as guests all filed into Diesel’s interactive photo booth, and received individualized posters with their pictures blown out to 2x3.
Swan dives into the special-installed foam pit and trips to the open bar underscored the festivities as DJ Jesse Marco spun all night. If you weren’t one of the select few to receive an invite to the party, check out some images from the night below, and be sure to get your hands on a Diesel Full Guard 2.5 smartwatch of your own, available both online and in-store.