Eytys is pushing the envelope to launch their second denim collection and campaign, serving as a continuation of their first denim campaign that took inspiration from 1970's direct advertising. 

The latest venture into denim from Eytys sees innovative fabrics and distinct fabrics at the centre of design, allowing the brand to offer classics that stand out from the crowd. 

On offer are three new styles - Benz, Boyle, and Cypress - that deliver contemporary, non-stretch luxury workwear suitable for everyday wear. Coinciding with the launch of the Eytys second denim collection, the brand has opened their first London Store on Brewer Street. The 1000-square-foot space takes inspiration from 1960's Swedish brutalism and '70s and '90s post-modernism. 

Take a look at the visual campaign for Eytys second denim collection and the new store below. Head over to Eytys online store to shop the new denim range now. 

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All Images via Eytyts

 

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