Ace & Tate launch “me, myself, & I”, a campaign that marks a new creative direction for the Amsterdam-based eyewear brand.
The focus of the brand has typically been the product on offer, with their glasses and sunglasses sitting central to their communications. This new campaign, however, shifts to focus from the frames to the faces behind them.
Six unique characters were chosen to sit center-forward, with each using their stories to encourage audiences to be whoever want, whenever we want. It is this introspective view of identity that carries the energy of Ace & Tate, as they look to encourage consumers not to be defined by a single frame.
Kristofer Crockett, Head of Brand Marketing at Ace & Tate, comments: “Ace & Tate has always believed in individuality and the freedom of self-expression. With me myself & I we have finally put this at the forefront of our brand – a clear effort to empower people to explore the different aspects of their identity.”
London-based director Bafic was chosen to bring the campaign to life, sharing the stories of Lena Willikens, Fatima, Yinka Ilori, Mona Morssy, Juno Dijkshoorn, and Zimon Drake. Take a look at the still life product shots of the new frames on offer, and the identities featured in the campaign below.
Shop Ace & Tate’s current eyewear offerings via their online store.