Kim Kardashian and Kanye West's long-awaited kids clothing line is here. At 3 p.m. ET Friday, prospective customers were able to visit TheKidsSupply.com to browse (and/or purchase pieces from) the inaugural collection. "TheKidsSupply has been what we've been working on for a long time," Kardashian said Thursday when announcing the launch date. "I'm so excited about this!"
The site, which is now live, feature a variety of pieces ranging from a camo hoodie to a long-sleeve flames tee:
See the line in full here.
The new line has been in the making for quite some time. In January, Kardashian teased that the line was "coming soon" and shared some early glimpses at a few prospective pieces on Snapchat:
Kardashian, again on Snapchat, continued to tease the collection as recently as this week:
West tweeted in February 2016 that he was solely working on children's clothing ahead of his Yeezy Season 4 debut:
Yeezy Season 4 was ultimately free of any children's clothing. In a September 2016 interview with Vogue, however, West provided more details. "We've had to make all these clothes from scratch for North and for Saint," West said of the inspiration behind incorporating children's pieces into his fashion work. "And in the process it was just inevitable that we make kids' clothes. With me and my wife, we have a different perspective on the way that kids swag out. And it's all just slowly coming together." On Friday, West's Twitter and Instagram accounts were apparently deleted.
Revisit West's Yeezy Season 5 looks here.